Ad-based video streaming has emerged as a successful revenue stream in the OTT space. Both businesses and video creators can easily monetize their videos through ads while providing audiences with free or low-cost streaming services.
Red Coral, one of Muvi’s enterprise customers, has been garnering applause both in terms of revenue and recognition, for launching a first-of-its-kind exclusive ad-based streaming platform for artists.
If you’re also planning to launch your own video streaming service/app or are willing to migrate your existing video distribution services to a stable and powerful streaming platform, Muvi is the ultimate OTT solution you need.
In this blog, we will discuss how Muvi helps businesses launch their own-branded video streaming website/apps in minutes without coding and how Connectki, as a Muvi partner, helps with seamless ad-server integration and operations, ensuring a one-stop solution for video monetization for businesses of all sizes.
Why Should You Choose an Ad-Supported Video Streaming Model?
There are many popular video monetization models for earning money from videos - ads, monthly subscriptions, pay-per-view streaming, video rentals, bundled vouchers, and others. However, the flexibility and growth offered by the ad-based monetization model have no match.
If your goal is to attract viewers from all over the world and make quick revenue from the video library, then choosing an ad-supported video streaming model is much recommended for your streaming business. Here are the advantages AVoD (advertising-based video-on-demand) offers over other monetization options.
- Lower barrier for viewers: A majority of online viewers, especially the community of Gen Z and Millennials, hesitate to commit to monthly subscriptions. They always look for free or low-cost streaming options. Offering access to your content library for free, in exchange for watching a few ads, can actually lower the barrier for viewers and help them make a quick decision.
- Faster Audience Growth: AVod is the best way to attract viewers, who are exploring your video streaming services for the first time. When there is no fee to access videos, viewers consciously proceed to sign up and start streaming their desired video content instantly. This can help you grow your audience faster, that too globally.
- Consistent Revenue Opportunities: Red Coral has been generating consistent ad revenue every month from its online video platform powered by Muvi. You too can earn a stable revenue from your own streaming website/app through ads, but only with the right ad placement, strategy, and campaign management.
How Muvi Helps In Launching A Successful Ad-Supported Video Streaming Platform?
Serving 5000+ customers worldwide, Muvi has established itself as one of the leading OTT platform providers, offering easy-to-use fully managed streaming solutions for on-demand as well as live-streaming videos.
Whether you’re an independent artist, video creator, filmmaker, or production house owner, Muvi comes in handy for everyone. The ready-to-use OTT platform allows you to launch your video streaming service instantly. You don’t have to build your streaming app/website out of scratch. Simply sign up, upload your videos in the CMS, enable ad monetization, and make your streaming services live!!!
Let’s put light on the fundamental elements/features that make Muvi an ideal platform for your video streaming business.
- No-Coding OTT Platform: It doesn’t require any coding skills or experience to launch an ad-supported video streaming service using Muvi. Even all the customizations and integrations to the platform are managed from the CMS dashboard in the admin panel, without writing a single line of code.
- End-To-End OTT Architecture: Muvi’s OTT framework is inclusive of everything that is essential to stream high-quality videos on multiple devices. From cloud video hosting, and powerful content delivery networks (CDN), to adaptive encoders and transcoders, and even an online video player, everything is already integrated into the platform. This dissolves the need to deal with multiple IT vendors and teams.
- Scalable and Secure Platform: Muvi’s reliable AWS cloud hosting and global CDN infrastructure ensure utmost scalability. Your streaming service remains stable with zero downtime even as your audience grows. And with advanced security protocols like DRM encoding and dynamic watermarking, Muvi helps you deliver secure streaming services to audiences globally.
- Built-in Ad Monetization: Muvi offers a reliable ad-supported video-on-demand platform that is inclusive of a complete ad monetization framework. From ad setups, SCTE ad markers, and payment gateway accepting multi-currencies, everything is already designed and integrated. You just need to connect the video monetization workflow with any ad server you want, with the help of Connectki.
- Fully Customizable OTT platform: Muvi is built on a highly customizable OTT framework, making it compatible with any third-party integrations as required. You can customize the entire UI, UX, and platform features as per your brand identity and deliver custom streaming experiences to viewers.
Strategic Collaboration Between Muvi and Connectki for Ad-Supported Streaming Success
To fully benefit from an ad-supported video streaming model, a streaming platform needs a strong OTT infrastructure and robust ad-management capabilities. While Muvi provides the foundation for launching a video streaming service instantly, Connectki helps you maximize ad revenue from videos through strategic ad-tech consultancy and campaign management.
And together Muvi and Connectki make the perfect blend for a profitable ad-supported streaming service. The success of Red Coral is the best example of our strategic collaboration.
While Muvi helped Red Coral launch its ad-based streaming website and apps with several customizations, Connectki helped Red Coral with ad-server integrations, programmatic advertising, and overall ad campaign management.
If you also want to leverage the benefit of this collaborative approach towards ad-supported streaming success like Red Coral, then launch your streaming platform with Muvi today. Click here to get started.