FreeSpeech.org CTV Advertising Exclusive Connectki Partnership

Connectki is the ONLY agency authorized to sell advertising on FreeSpeech.org - your exclusive gateway to highly engaged political news audiences across Connected TV and mobile streaming.

Why Exclusive Access Matters

You can't buy FreeSpeech.org inventory anywhere else.
Not on The Trade Desk.
Not on Google DV360.
Not through any other agency.

The Connectki Advantage

• Proprietary Technology: Our own demand-side platform built for performance
• Exclusive Premium Inventory: CTV apps and video you can't buy elsewhere
• Transparent Wholesale Pricing: No hidden markups on media costs
• Expert Management Included: Certified specialists managing campaigns daily
• Flexible Partnership: Month-to-month, performance-based pricing

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Platform Overview

• Connected TV Apps: Roku, Apple TV (tvOS), Android TV, Fire TV, gaming consoles
• Mobile Applications: iOS and Android apps with high engagement rates
• Content Category: Political news, current affairs, commentary, investigative journalism
• Audience Profile: Politically engaged, affluent, college-educated decision-makers (35-65 years old)
• Geographic Reach: 95% US-based, concentrated in key metro markets and swing states

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Audience Demographics & Reach

Primary Audience Segments

Political Engagement Enthusiasts

• Age: 35-65 years
• Income: $75,000+ annually
• Education: College-educated professionals
• Viewing Habits: Premium content seekers, cord-cutters, early technology adopters
• Behavior: High news consumption, socially active, brand conscious

Professional Decision Makers

• Age: 40-70 years
• Income: $100,000+ annually
• Occupation: C-suite executives, business owners, entrepreneurs, thought leaders
• Characteristics: High disposable income, quality-focused, influence network effect

Digital-First News Consumers

• Age: 25-55 years
• Behavior: Multi-platform consumption, social media active, mobile-first
• Preferences: On-demand viewing, diverse perspectives, authentic content
• Values: Transparent journalism, independent voices

Campaign Types & Advertising Solutions

Pre-Roll Video Advertising (Primary Format)

Duration: 15-second, 30-second spots

Placement: Before premium political content and news programming

Completion Rate: 95%+ average

Use Cases: Brand awareness, product launches, political advocacy, issue campaigns

Mobile In-App Video

Format: Vertical and horizontal video (adapts to device)

Placement: In-stream within mobile app content

Completion Rate: 85%+ average

Use Cases: Mobile-first campaigns, retargeting, conversion optimization

Sponsorship Opportunities (Premium Placements)

Branded content integrations

Show sponsorships with host mentions

Custom content series partnerships

Event-based sponsorships (debates, elections, breaking news)

Book Freespeech Inventory

Why Advertise on FreeSpeech.org?

Captive, High-Intent Audience

These aren't passive viewers. FreeSpeech.org audiences actively seek political news and commentary. They're:

✅ Highly attentive: Lean-forward engagement, not background viewing
✅ Action-oriented: Politically active, donate to causes, vote consistently
✅ Affluent purchasers: High disposable income, premium brand preference
✅ Opinion leaders: Influence their networks, share content, drive conversations

Premium Brand Safety Environment

• 100% viewable impressions** on professionally produced content
• Editorial oversight ensures brand-safe advertising environment
• Zero ad fraud risk - direct publisher integration eliminates invalid traffic
• Content alignment - match your message with relevant editorial context

Unmatched CTV Advertising Advantages

• Large-screen impact: Maximum visual presence in living room environment
• 95%+ completion rates: Viewers watch ads to completion (vs. 70% mobile)
• Distraction-free viewing: No multi-tasking, no ad blockers, full attention
• Household reach: Shared viewing creates brand discussions and word-of-mouth
• Cross-device attribution: Track from CTV impression to mobile/desktop conversion

Advanced Targeting Precision

• Geographic: DMA, zip code, congressional district, custom polygons
• Demographic: Age, gender, income, education, household composition
• Behavioral: Content preferences, viewing habits, political engagement signals
• Contextual: Align ads with specific content genres and topics
• Sequential messaging: Tell brand story across multiple touchpoints

Geographic Targeting

• DMA (Designated Market Area)
• Zip code, city, state, country
• Custom geographic polygons
• Location-based triggers (events)

Contextual Targeting

• Content category alignment
• Brand safety controls
• Competitive separation
• Custom blocklists

Behavioral Intelligence

• Content consumption patterns
• Title preferences (news, series, episode)
• Brand affinity data
• App usage patterns

Third-Party Audiences

• Access to premium data providers
• B2B firmographic data
• Lifestyle and interest segments

Advanced Targeting Capabilities

Precision Targeting Across All Inventory

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Creative Services upon request

Full-Service Video Production

Strategic Concept Development

Audience research and message testing

Scriptwriting optimized for political news audience

Storyboarding and creative direction

Available on: Roku, Apple TV, Android TV, Fire TV

Brand safety controls and premium content category selection

Professional Video Production

Broadcast-quality HD video (16:9 format for CTV)

Mobile-optimized versions (vertical/square formats)

Multiple duration options (15s, 20s, 30s)

Professional voiceover, sound design, music licensing

Creative Services Pricing: Starting at $1,000 per video asset (or included in larger campaign packages)

Performance Optimization

A/B testing of creative variations

Dynamic creative optimization (DCO)

Real-time performance analysis and iteration

Hook optimization for maximum completion rates

Optimized content across all devices

Connectki CTV NETWORK

Investment & Pricing

Campaign Minimums

• Test Campaign: $5,000 total investment (includes media + management)
• Standard Campaign: $10,000+ monthly media spend
• Premium Campaign: $25,000+ monthly media spend
• Enterprise Campaign: $50,000+ monthly media spend

Pricing Structure (Transparent Model)

Media Costs: $12-18 CPM
• Rates vary based on targeting precision, daypart, and inventory type
• All costs passed through at wholesale rates - no markup

Management Fee: included
• Includes strategic planning, campaign setup, daily optimization, reporting
• Lower % on higher spend commitments

Creative Production: $1,000-5,000 per video asset, on request.
• Often discounted in larger campaign packages
• Rush production available for time-sensitive campaigns

What's Included in Every Campaign

• Strategic media planning and audience research

• Campaign setup and trafficking across CTV and mobile

• Advanced targeting configuration (geo, demo, behavioral, contextual)

• Daily performance monitoring and optimization

• Real-time dashboard access (24/7 transparency)

• Weekly performance reports with insights and recommendations

• Monthly strategy calls with dedicated account team

• Quarterly business reviews with executive leadership

Freespeech Advertising Formats

Pre-Roll Video (15s, 30s, 60s)

• Plays before main content
• 95%+ completion rates
• Non-skippable format
• Maximum brand impact

Mid-Roll Video (15s, 30s)

• Natural breaks in long-form content
• Highest attention and engagement
• Viewer commitment to content
• Premium pricing, premium results

Human Traffic Only

• Advanced fraud detection algorithms
• Real-time traffic verification
• Bot and invalid traffic filtering
• Suspicious activity monitoring
• Third-party verification partnerships

Brand Safety Controls

• Content category filtering
• Custom blocklists
• Contextual analysis
• Sensitive content exclusions
• Competitive separation

Publisher Vetting Process

• Editorial quality review
• Traffic source verification
• Content guidelines compliance
• Ongoing performance monitoring
• Regular audits and reviews

Video Completion Rate

• 85%+ Video Completion Rate rate minimum
• MRC-accredited measurement
• Real-time viewability tracking

Quality & Brand Safety

high Inventory Quality Standards

Check our Prices

Why Choose Connectki as Your FreeSpeech.org Partner

Premium CTV inventory • Expert campaign management • Measurable results

The ONLY agency authorized

• We are the ONLY agency authorized to sell FreeSpeech.org advertising
• Direct relationship with FreeSpeech leadership and programming team
• Priority access to premium inventory and sponsorship opportunities
• Influence over ad placements and content alignment

Proprietary DSP Technology

• Campaign management through our own demand-side platform
• Real-time bidding optimization and performance tracking
• Advanced targeting capabilities not available through public DSPs
• Seamless integration with 500+ other premium publishers for extended reach

Expert Campaign Management

• Certified specialists in CTV, programmatic, and political advertising
• Deep expertise in news/political content audience targeting
• Proven track record with political campaigns, advocacy groups, and premium brands
• White-glove service with dedicated account team

Transparent, Performance-Driven Partnership

• No hidden fees or markup on media costs
• Real-time dashboard access to all campaign metrics
• Performance bonuses tied to achieving your KPIs
• Flexible contracts - no long-term commitments required

Getting Started: Next Steps

Schedule Your Strategy Session

Ready to reach FreeSpeech.org's highly engaged audience? Let's discuss how CTV advertising can amplify your message and drive measurable results.

Audience Alignment Analysis

• Deep dive into FreeSpeech demographics vs. your target market
• Identify optimal content categories and dayparts for your message
• Review competitive landscape and positioning opportunities

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Campaign Strategy Development

• Recommend optimal campaign structure (pre-roll vs. mid-roll, CTV vs. mobile mix)
• Define clear KPIs and success metrics
• Outline targeting strategy and creative approach
• Build preliminary media plan with reach/frequency projections

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Creative Strategy Workshop

• Review existing creative assets (if available)
• Develop messaging framework optimized for political news audience
• Discuss video production needs and timeline
• Share creative best practices and benchmarks

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Investment Planning

• Provide transparent pricing breakdown (media CPMs + management fees)
• Build custom proposal based on your budget and objectives
• Discuss proposal and contract structure
• Outline expected results and ROI projections

APPLY NOW

FreeSpeech.org CTV Advertising Exclusive Connectki Partnership

Why Exclusive Access Matters

The Connectki Advantage

Platform Overview

Audience Demographics & Reach

Political Engagement Enthusiasts

Professional Decision Makers

Digital-First News Consumers

Campaign Types & Advertising Solutions

Why Advertise on FreeSpeech.org?

Captive, High-Intent Audience

Premium Brand Safety Environment

Unmatched CTV Advertising Advantages

Advanced Targeting Precision

Geographic Targeting

Contextual Targeting

Behavioral Intelligence

Third-Party Audiences

Advanced Targeting Capabilities

Creative Services upon request

Full-Service Video Production

Connectki CTV NETWORK

Investment & Pricing

Campaign Minimums

Pricing Structure (Transparent Model)

What's Included in Every Campaign

Freespeech Advertising Formats

Pre-Roll Video (15s, 30s, 60s)

Mid-Roll Video (15s, 30s)

Sponsored Content

Human Traffic Only

Brand Safety Controls

Publisher Vetting Process

Video Completion Rate

Quality & Brand Safety

Why Choose Connectki as Your FreeSpeech.org Partner

The ONLY agency authorized

Proprietary DSP Technology

Expert Campaign Management

Transparent, Performance-Driven Partnership

Getting Started: Next Steps

Schedule Your Strategy Session

Audience Alignment Analysis

Campaign Strategy Development

Creative Strategy Workshop

Investment Planning

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