Expectations? Exceeded.

The campaign demonstrated the power and potential of programmatic advertising to launch a new brand and achieve the campaign goals.

I WANT THE SAME

Paid ads is a good choice to increase your traffic

Adtech Case Study

The Paid Search Campaign

PSD Security, a leading provider of security solutions, aims to enhance its online presence and drive targeted traffic to its website. To achieve this, Connectki designed a strategic paid search campaign focused on increasing website visits and encouraging conversions.

1. Campaign Goals and Objectives

Goals & Objectives

GOAL: Drive relevant traffic to the PSD Security website.
Tactical Objectives

Increase click-through rates (CTR) for targeted keywords.
Optimize landing pages for click-to-call actions and form completions.
Measure *conversion rate for both click-to-call and form submissions.

Tactical Development

Paid Search strategy

2.1 Keyword Research and Selection

Conducted thorough keyword research to identify relevant terms related to security solutions, access control, and surveillance.
Selected high-intent keywords with commercial value.

2.2 Ad Creation and Copywriting

Developed compelling ad copy highlighting PSD Security’s expertise, reliability, and product offerings.
Emphasized the click-to-call feature and encouraged users to inquire directly.

2.3 Landing Page Optimization

Created dedicated landing pages with clear calls-to-action (CTAs):
Click-to-Call Button: Prominently displayed for immediate contact.
Contact Form: Simplified form to capture user inquiries.

Campaign Execution

Google ads Platform

3.1 Paid Search Platforms

Utilized Google Ads for search campaigns.
Set up ad groups based on keyword themes.

3.2 Ad Extensions

Implemented call extensions to enable click-to-call functionality directly from the ad.
Utilized sitelink extensions to direct users to specific landing pages.

3.3 Budget Allocation and Bidding

Allocated budget based on keyword competitiveness and campaign goals.
Employed manual bidding to optimize ad placements.

Measurement and Tracking

4.1 Conversion Tracking

Set up conversion tracking for both click-to-call and form submissions.
Monitored conversion rates and adjusted bids accordingly.

4.2 Performance Metrics

Regularly reviewed key metrics:
CTR: Measured ad relevance and user engagement.
Conversion Rate: Calculated as the ratio of form submissions to ad clicks.
Cost per Conversion: Evaluated campaign efficiency.

Results and Learnings

Achieved a 20% increase in CTR compared to baseline.
Conversion rate for click-to-call was 8%, and for form submissions, it was 12%.
Identified high-performing keywords and optimized bids accordingly.

Recommendations

Continue A/B testing ad variations and landing page elements.
Explore remarketing campaigns to re-engage users who visited the website.
Consider expanding to other search engines (e.g., Bing) for broader reach.

The paid search campaign successfully drove targeted traffic to PSD Security’s website, resulting in increased inquiries and potential leads. By focusing on user intent and optimizing conversion points, PSD Security maximized the impact of its digital marketing efforts.

Maria

Marketing Manager