Programmatic Display

Absehlute was looking for an expert ad operations service to run few campaigns for a client of them. They found Connectki a good fit for them.

The main goal of the campaign was launching a non-profit brand globally: US and EU markets.

The goal was generating awareness and interest among the target audience. The campaign also aimed to drive traffic to the client website. The
campaign had 2 flights and ran for four weeks in 2022. The main target was News websites.

The campaign faced several challenges, such as:
- Competing with established and well-known non-profit brands that have loyal customer bases and strong marketing presence.
- Reaching and engaging the target audience.
- Communicating the unique benefits and features in a compelling and persuasive way.
- Measuring and optimizing the campaign performance and ROI in real time.

The campaign strategy was to use programmatic advertising to deliver relevant and personalized ads to the target audience based on their online behavior, interests, and preferences. Programmatic advertising is a way of buying and selling digital ad space automatically, using data and algorithms to optimize the ad placement and bidding. Programmatic advertising can increase the efficiency, transparency, and effectiveness of digital advertising campaigns.

The campaign achieved the following results:
- The campaign reached over 10 million unique users and generated over 35 million impressions across various platforms and devices.
- The campaign achieved a click-through rate (CTR) of 1.5%, which is above the industry average of 0.6% for display ads
- The campaign increased the brand awareness and recall by 25% and 15%, respectively, according to a post-campaign survey.
- The campaign received positive feedback and reviews from the users