Reach your ideal customers on the biggest screen in their homes with precision-targeted CTV advertising campaigns that drive measurable business outcomes.
Access premium streaming inventory, advanced audience targeting, and enterprise-level optimization - all managed by CTV specialists who understand the unique dynamics of connected TV advertising.
What is CTV Advertising?
Connected TV (CTV) advertising allows brands to deliver video advertisements to viewers watching streaming content on internet-connected devices like smart TVs, streaming devices, and gaming consoles. Unlike traditional TV advertising, CTV advertising offers precise targeting, real-time optimization, and measurable results.
Growing Audience: 85% of households now have at least one CTV device
Advanced Targeting: Demographic, behavioral, and interest-based targeting
Premium Environment: High engagement rates in lean-back viewing environment
Measurable Results: Complete attribution and conversion tracking
Cross-Device Integration: Connect CTV exposure to online and mobile actions
Why CTV Advertising Matters?
🏠Premium Environment: Reach audiences in their most engaged viewing environment 🎯 Precise Targeting: Advanced demographic, behavioral, and geographic targeting 📺 Non-Skippable Impact: 90%+ completion rates vs. 60% for traditional video ads 📊 Measurable Results: Full attribution tracking from impression to conversion
Connected TV advertising represents the fastest-growing segment of digital advertising, with UK CTV ad spending projected to reach ÂŁ1.2 billion by 2025. This growth is driven by fundamental shifts in how consumers consume video content and advertisers' need for more effective, measurable advertising solutions.
78% of UK households now use streaming services regularly
65% of TV viewing time occurs on Connected TV platforms
89% of CTV viewers watch content without ad-blockers
Why Traditional TV Advertising Falls Short
Limited Targeting Capabilities
Traditional TV advertising relies on broad demographic assumptions and general programming schedules. You pay premium prices to reach everyone watching a show, regardless of whether they're your ideal customer.
No Real-Time Optimization
Once a TV ad campaign launches, you can't adjust targeting, creative, or frequency based on performance data. You're locked into predetermined schedules with no ability to optimize for better results.
Impossible Attribution
Traditional TV advertising offers minimal measurement capabilities. You can track broad reach and frequency metrics, but connecting TV advertising to actual business outcomes remains largely guesswork.
The CTV Advertising Advantage
Get in touch for personalized plans according to your requirements.
Precision Targeting at Scale
CTV advertising combines the visual impact and engagement of television with the precision targeting capabilities of digital advertising. Target specific demographics, interests, behaviors, and even custom audiences across premium streaming platforms.
Real-Time Performance Optimization
Every CTV campaign provides real-time performance data allowing continuous optimization of targeting parameters, creative assets, and budget allocation for maximum campaign effectiveness.
Premium Brand Environment
Your ads appear within premium streaming content on platforms like CNN, SamsungTV Plus, Roku, and Amazon FireTV and many other direct publishers. This creates positive brand association and eliminates concerns about ad adjacency issues common with other digital advertising channels.
Our CTV Advertising Process
Phase 1: Strategy Development
Business Objective Analysis: Understanding your specific goals Target Audience Research: Detailed customer profiling and media consumption Competitive Landscape Review: Analysis of competitor CTV strategies Budget and Timeline Planning: Optimal resource allocation strategy Success Metrics Definition: Clear KPIs and measurement framework
Phase 2: Campaign Setup (Week 2)
Creative Development: CTV-optimized video creative production Targeting Configuration: Advanced audience and contextual targeting setup Inventory Selection: Premium placement identification and negotiation Tracking Implementation: Cross-device attribution and conversion tracking Quality Assurance: Pre-launch testing and verification
Phase 3: Launch & Optimization (Week 3+)
Campaign Activation: Coordinated launch across selected platforms Performance Monitoring: Real-time campaign tracking and analysis Continuous Optimization: Daily bid adjustments and targeting refinements Creative Testing: A/B testing of video creative and messaging Performance Reporting: Regular insights and strategic recommendations
Phase 1: Strategic Planning & Audience Development (Week 1)
At Connectki, we believe in a holistic approach to campaign management and programmatic advertising. We ensure your campaigns deliver maximum impact.
Business Objective Analysis
We begin every CTV campaign with deep understanding of your business goals, target audience, and competitive landscape. This analysis informs all strategic decisions and establishes clear success metrics for campaign measurement.
Audience Research & Segmentation
• Primary audience identification through demographic and psychographic analysis • Secondary audience development based on lookalike modeling • Custom audience creation using your first-party data • Competitive audience analysis and differentiation strategies
Platform Selection Strategy
Not all streaming platforms are equal for every business. We analyze your target audience's viewing habits to determine optimal platform mix and budget allocation.
Premium Platform Options
• Main SSP Connections: Premium inventory, high engagement, affluent audiences • Direct CTV Publishers: Family-focused content, high brand safety, quality environment • Roku Platform: Diverse content library, strong targeting options, flexible inventory • Amazon FireTV: Shopping-intent audiences, cross-platform attribution, retail integration
Phase 2: Creative Development & Asset Optimization (Week 1-2)
Creative Strategy Development
CTV advertising requires video creative specifically optimized for the streaming environment. We either optimize your existing video assets or provide guidance for creating new CTV-specific creative.
Creative Asset Requirements
• Duration Options: 15-second, 20-second, and 30-second versions •Technical Specifications: 1920x1080 resolution, H.264 encoding, AAC audio •Content Optimization: Strong opening hook, clear brand messaging, compelling call-to-action • Version Testing: Multiple creative variations for A/B testing and optimization
• Campaign creation across selected CTV platforms • Audience targeting implementation and verification • Attribution tracking setup with your analytics platforms
Launch Strategy
• Soft Launch: Begin with 20% of planned budget for initial optimization • Performance Monitoring: Daily campaign monitoring and adjustment • Budget Scaling: Gradual budget increases based on performance metrics • Optimization Implementation: Real-time adjustments for improved performance
Phase 4: Ongoing Optimization & Scaling (Week 3+)
Weekly Optimization Activities:
• Audience Performance Review: Identifying top-performing audience segments • Creative Performance Analysis: Determining best-performing creative assets • Budget Reallocation: Shifting budget toward highest-performing placements • Frequency Optimization: Adjusting frequency caps for optimal engagement • Geographic Expansion: Scaling successful campaigns to new markets
Monthly Strategic Reviews
• Comprehensive Performance Analysis: Detailed reporting across all metrics • Audience Insights Development: Learnings for future targeting optimization • Creative Performance Recommendations: Guidance for new creative development • Campaign Expansion Opportunities: Identifying new platforms and targeting options
đź“Š Performance Metrics & Reporting
Core Performance Metrics
Awareness Metrics
Reach: Total unique viewers exposed to your CTV campaigns
Frequency: Average number of times each viewer sees your ads
Completion Rate: Percentage of ads watched to completion (target: 90%+)
Brand Lift: Measured improvement in brand awareness and consideration
Engagement Metrics
Click-Through Rate (CTR): Interactive CTV ad engagement rates
Video Completion Rate: Percentage completing entire video creative
Website Visits: CTV-attributed website traffic and session quality
Time on Site: Engagement quality of CTV-driven website visitors
Conversion Metrics
Cost Per Acquisition (CPA): Average cost to acquire new customers
Return on Ad Spend (ROAS): Revenue generated per advertising pound spent
Conversion Rate: Percentage of CTV viewers completing desired actions
Customer Lifetime Value (CLV): Long-term value of CTV-acquired customers
• Campaign performance summary with key metric trends • Optimization actions taken and performance impact • Upcoming optimization opportunities and recommendations • Budget pacing and allocation adjustments
2
Monthly Strategic Reviews
• Comprehensive campaign performance analysis • Audience insights and learnings for future campaigns • Creative performance recommendations and new asset suggestions • Expansion opportunities and budget optimization strategies • Competitive analysis and market trend insights
3
Quarterly Business Reviews
• Strategic campaign performance evaluation • ROI analysis and business impact assessment • Market opportunity identification and expansion planning • Annual strategy development and goal setting
Reach audiences based on age, gender, income, education, employment status, and household composition. Connectki CTV platform provides detailed demographic data for precise audience targeting beyond traditional TV capabilities.
Behavioral Targeting
Target audiences based on their online and offline behaviors, including shopping patterns, brand affinities, and content consumption preferences.
Custom Audience Development
Leverage your first-party data to create highly targeted custom audiences for more precise campaign targeting.
Lookalike Audience Creation
Expand your reach by targeting audiences similar to your best customers using platform AI and machine learning capabilities.
Advanced Attribution & Measurement
Comprehensive attribution tracking connects CTV advertising exposure to business outcomes across all customer touchpoints.
• Strategic planning and campaign development • Expert campaign management and optimization • Creative guidance and asset optimization • Real-time performance monitoring • Weekly reporting and monthly strategic reviews • Dedicated account management and support
Media Spend
• Minimum monthly media spend: £3,000 • Recommended monthly media spend: £10,000-£25,000 • Scalable based on performance and business goals
*Special Price on your first CTV campagn with Connectki, for a limited time only.
What's Included
Strategic Services
• Comprehensive audience research and targeting strategy • Platform selection and budget allocation planning • Creative strategy development and optimization guidance • Campaign setup and technical integration
Connected TV advertising is the practice of delivering video advertisements to viewers watching streaming content on internet-connected devices. Unlike traditional TV, CTV offers precise targeting, real-time optimization, and measurable results.
What Platforms Do You Advertise On?
We manage connected TV advertising campaigns across all major platforms including Roku, LG, SamsungTV+, Amazon FireTV Video, YouTube TV, and emerging FAST channels.
Can Small Businesses Use CTV Advertising?
Absolutely. Our CTV Starter package is designed for growing businesses with a minimum investment of ÂŁ5,000/month in media spend.
What If I’m New to CTV and Don’t Have Video Ads Yet?
No problem. Our creative team can help adapt your existing assets or produce new CTV-ready video ads. We’ll guide you on best practices for format, length, and storytelling to make sure your campaign performs.
What Types of Targeting Options Are Available?
We offer advanced targeting capabilities including geo-targeting, audience segments (such as lifestyle, shopping behavior, and household income), first-party data onboarding, and OTT targeting across devices. This ensures your campaigns reach the right people at the right time, driving maximum ROI.
Isn’t CTV Advertising Only for Big Brands?
Not anymore. While CTV was once dominated by major advertisers, today it’s highly accessible. We tailor campaigns to fit both emerging brands and enterprise budgets. With our Starter package, even growth-stage businesses can access premium CTV inventory and advanced targeting.
How Do You Ensure My Ads Don’t Appear in Unsafe or Irrelevant Content?
We apply brand-safety filters, third-party verification, and strict inventory controls. This ensures your ads only appear in premium, brand-safe environments—never next to harmful or misaligned content.
How Much Does CTV Advertising Cost?
Our CTV advertising pricing starts at ÂŁ5,000/month in media spend plus a ÂŁ1,000 management fee. CPMs range from $10-$40 depending on inventory quality and targeting precision.
How Do You Measure CTV Campaign Success?
We track completion rates, reach, cross-device conversions, and business impact metrics. Our attribution technology connects CTV viewing to online and offline actions.
How is CTV Different from Traditional TV Advertising?
CTV combines the impact of television with the precision of digital advertising. Unlike traditional TV, which broadcasts the same message to all viewers, CTV allows you to target by geography, demographics, interests, and even purchase intent—ensuring your ad spend is more efficient and measurable.
This is Connectki
Connectki is your strategic partner for Connected TV advertising and programmatic campaign success. We provide enterprise-level CTV expertise, premium inventory access, and transparent results to businesses of every size.
